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    <lastmod>2022-09-01</lastmod>
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      <image:title>About - Highly skilled Art Director &amp; UI / UX Designer with a focus on creating meaningful experiences through design.</image:title>
      <image:caption>Rihards Gromuls UI / UX Designer &amp; Art Director</image:caption>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1602670066491-POTKTKRKUM0NV0GPNE3Y/bs-logo.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594114869607-X1NOC2V4G82OENBTA88Q/sefinance.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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    <loc>https://www.gromuls.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-07</lastmod>
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      <image:title>Contact Rihards Gromuls</image:title>
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  <url>
    <loc>https://www.gromuls.com/my-story</loc>
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    <lastmod>2020-07-06</lastmod>
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      <image:title>Rihards Gromuls - My Story</image:title>
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      <image:title>Rihards Gromuls - My Story</image:title>
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      <image:title>Rihards Gromuls - My Story</image:title>
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      <image:title>Rihards Gromuls - My Story</image:title>
      <image:caption>My very first After Effects project, a simple “Kame-Hame-Ha“.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594063053954-83YE75LSCSB6V4ZTRG2B/ezgif-2-4eb58f788395.gif</image:loc>
      <image:title>Rihards Gromuls - My Story</image:title>
      <image:caption>When you and your friends have no money, but a horrible mic, a rubbish digital camera and movie maker back in 2004.</image:caption>
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    <image:image>
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      <image:title>Rihards Gromuls - My Story</image:title>
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      <image:title>Rihards Gromuls - My Story</image:title>
      <image:caption>Tracy McGrady cyber-face update for NBA Live 2004 with my old nickname pikss</image:caption>
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      <image:title>Rihards Gromuls - My Story</image:title>
      <image:caption>It is embarrassing to bring these old projects out, but silly me thought these were some awesome art work at that time.</image:caption>
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    <image:image>
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      <image:title>Rihards Gromuls - My Story</image:title>
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  <url>
    <loc>https://www.gromuls.com/rdmv</loc>
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    <lastmod>2021-01-21</lastmod>
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    <loc>https://www.gromuls.com/rdmv4</loc>
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    <lastmod>2020-11-03</lastmod>
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    <loc>https://www.gromuls.com/hover</loc>
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    <lastmod>2022-12-16</lastmod>
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  <url>
    <loc>https://www.gromuls.com/gromila-merch</loc>
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    <priority>0.75</priority>
    <lastmod>2023-11-09</lastmod>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Earn With Meat (Censored)</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Zalgiris Edition</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Emperor Grazulis</image:caption>
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      <image:caption>ŽagarMaschine</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Kokneses Kokaīns</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Face of Porzingis</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Face of Žagars</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>AU Revior France - Bertāns</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>AU Revior France - Šmits</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>AU Revior France - KP</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>AU Revior France - Anžejs</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Kandidāti</image:caption>
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      <image:title>Gromila Merch</image:title>
      <image:caption>Face of Šmits</image:caption>
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    <loc>https://www.gromuls.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2020-08-10</lastmod>
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    <loc>https://www.gromuls.com/work/marketing-material</loc>
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    <priority>0.5</priority>
    <lastmod>2020-07-14</lastmod>
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      <image:title>Work - Marketing Material</image:title>
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      <image:title>Work - Marketing Material</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594715478598-RMU1NTKEG0S1NZOQ9RYC/IG_Story-Hurry-ds.2020-07-14+11_30_59.gif</image:loc>
      <image:title>Work - Marketing Material</image:title>
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      <image:title>Work - Marketing Material</image:title>
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      <image:title>Work - Marketing Material</image:title>
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      <image:title>Work - Marketing Material</image:title>
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    <image:image>
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      <image:title>Work - Marketing Material</image:title>
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    <image:image>
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  <url>
    <loc>https://www.gromuls.com/work/branding</loc>
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    <lastmod>2020-07-14</lastmod>
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      <image:title>Work - Branding - Research</image:title>
      <image:caption>I try to use my UI UX research skills when it comes to branding with the focus on good overall feel and look of the logo to its practical use. Sketching out various version, working with paper is key, where you can quickly and roughly sketch ideas and concept that can later be digitalised.</image:caption>
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      <image:title>Work - Branding</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594731106349-WNRF3Z4PMVCLVJXLDO8Z/rddl-Pakella-Brand-Manual-May2020-01.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594731127644-XW3AAPQQ0AHJMMCT4Z8I/rddl-Pakella-Brand-Manual-May2020-18.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594731223407-T87LY1SX1N1IU8TXSA9C/absolute.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594731466053-WGPKQF9U64SLRJ5P1L6M/riddle.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594731590311-W7O8OF9R6I1FUUE6QGHN/velodepo.jpg</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gromuls.com/work/pv-kompass</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594204603640-AM5FVPXM8NRX8071BKAA/onboarding.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - On-Boarding</image:title>
      <image:caption>As I was added to the team in the middle of the project, I first needed to conduct industry benchmarks on features, design styles and channels. Researching the previous version, looking for analogs across the web and similar competitors in the auto industry. This gave me a better understanding of the product, user and stakeholder needs as well as a good idea of what's available to customers now, and how we can do things better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594205024571-XODGEMBW75P5FFL16VMQ/StakeHolders.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - Stakeholder interviews</image:title>
      <image:caption>Most calls were with C-suite personal to get an understanding of how PV Automotive sees the future of their sub-brand PV:Kompass and their integration with Stakis in terms of brand identity and market position. These interviews made clear what are the pain points in their current systems and gave me a better idea on how things could be improved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594216383392-2SMTH4XYHKTQ2DP0SGSZ/Personas.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - Personas</image:title>
      <image:caption>After looking at the current system and what has been done so far, with the gathered data research I came up with 3 different personas that best could describe the demographics of PV:Kompass &amp; Stakis target market. From an experienced senior who doesn't use the newest technology, to a 25-35 year old male, who sees new technology a must. These personas allowed both me and the client to constantly be reminded of the people that we are designing the product for, their needs &amp; wants, as well as pain points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594215766999-SOJJODEDATAG2HJIAER9/Ideation.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - Ideation workshop</image:title>
      <image:caption>We had weekly ideation workshops, where we discussed most of the features the product should have, creating a pitch ideas, we ranked them and eventually selected the best of them to include into a prototype or to develop them. We kept a balance between the user needs and stakeholders vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594215908879-70N6EVMDIXVY5L55ABAM/Conceptualisation.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - Conceptualisation</image:title>
      <image:caption>Based on research of industry design trends and competitor applications, we came up with few different approaches - each with their own strengths and capabilities. Since information architecture is key on this project, the harderst part I had to go thru was creating the main navigation and picking the right colour-scheme that fits for PV:Kompass and later can be transferred to Stakis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594216522267-WS3AZJR2IQK78COTYIYP/Prototype.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - Prototyping</image:title>
      <image:caption>Based on the information architecture, together with the stakeholder we went with a low fidelity prototype on InVision to understand which approach will go best with one of the created concepts. This gave me the ability to quickly come up with basic design language and usability guidelines and how to create components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594220669052-0Z5HB3ADRU2ND9BIYABQ/Iteration.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - Iteration</image:title>
      <image:caption>During the data collection &amp; meetings, as well as client feedback, we kept developing and evolving the design concept and the design language, adding features of tiles that can be resized and moved around to personalise the PV:Kompass dashboard. There were more than 10 iterative improvements after each feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594221165449-7ZRMFKWHY3LVOE6C6H3G/testing.jpg</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0 - User testing</image:title>
      <image:caption>During the prototype creation, some of the features were delivered by the developer team, where functions were tested which helped me to get feedback on the usability, navigation and features. This was a crucial step in designing a system that users liked using and would return using it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594221352250-NBKLXGS1K1GBPGTIPP3C/fd-01.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594221254494-37XZZN31WMH2FCIQ5HTJ/Lead-Img.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594221609110-4BCVCHLIOHPO3OZEX9S0/fd-02.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594222380502-YSUZWZMSL5ARYMFU84DD/PV-Kompass-Guidebook-CC-3.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594222782676-WMQIWRHUVPKN4NY181ON/PV-Kompass-Guidebook-CC-3_Page_2.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594222784991-20R4LWUT2KUQ5LST05C5/PV-Kompass-Guidebook-CC-3_Page_7.png</image:loc>
      <image:title>Work - PV Kompass &amp; Stakis 4.0</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gromuls.com/work/web-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594733800997-4FKCTUBV9M7NG47OG6CS/ae-fix.2020-07-14+16_36_11.gif</image:loc>
      <image:title>Work - Web Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594756610078-OHR00NBN3SUIY39TSQT5/IMG_2440.jpg</image:loc>
      <image:title>Work - Web Design - Stakeholder interviews</image:title>
      <image:caption>Fundamentally every website has a purpose, is it to sell something, to tell a story or as simple as to represent the company. This is why the stakeholder interviews are crucial part of the whole web design process. These interviews can give a clear understanding on what is essential, which functions are key to create the best information architecture for the client. It all starts with the question "For whom is this website for and what should it do?". The rest is creating measurable milestones in order to create the best experience for the client and the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594758217408-KSZQXMON39COLUNPTJK1/analytics.2020-07-14+23_22_30.gif</image:loc>
      <image:title>Work - Web Design - Research</image:title>
      <image:caption>Research is key to understanding current trends, predict trends and finding analogs of the functions you want implement. This is a pivotal step of grasping all the available systems that are out there. However if qualitative research is available, such as past data, heat maps, questionnaires – this information can be key to a better UX research by creating personas thus delivering the User Experience that the user is looking for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594734443263-MT3C1PO0T5G3YDM6WCTF/Screenshot+2020-07-14+at+16.46.50.png</image:loc>
      <image:title>Work - Web Design - Ideation workshop</image:title>
      <image:caption>Depending on the scale of the website, usually low fidelity prototypes are created, either in InVision or clickable prototypes on Adobe XD, Sketch. This step gives me and the client a better understanding if the information architecture is right, by adding comments in the prototype and having discussion interviews.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594734254499-EHUESRW8H2O74NLEUVMB/Comp+1_1+copy.2020-07-14+16_43_14.gif</image:loc>
      <image:title>Work - Web Design - Prototyping</image:title>
      <image:caption>Based on the information architecture and the low fidelity prototype, the design language is added to the screens. This helps to understand if the design language is keeping its consistency and if the wished functions are translated from the low fidelity prototype to the clean web layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594734902340-R5HP5L3XCXZI9RUUQUQT/Screenshot+2020-07-14+at+16.54.23.png</image:loc>
      <image:title>Work - Web Design - Development</image:title>
      <image:caption>The final screens are usually pushed to a developer friendly managing tool – Zeplin or InVision, where working closely with developers, the front-end is being produced. The fluidity of using the non functional HTML allows me quickly to spot the little tweaks that need to be improved before delivering the final project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594757754416-U32QRDKFC4JY6M1CVZ5N/progress.2020-07-14+23_15_25.gif</image:loc>
      <image:title>Work - Web Design - Testing</image:title>
      <image:caption>By understanding each step of the developers side, it is easy for me to create concepts that not only look great, but also during the testing phase to see what needs to be improved or to be develop so that the website score is always on the higher end.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594760073314-9KMBJMG7N00IRE7WXBAY/183.jpg</image:loc>
      <image:title>Work - Web Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594759075474-A4HFGLVMUZ0RM4UD4O7M/186+copy.jpg</image:loc>
      <image:title>Work - Web Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594760597747-R3OUDCS11XH4CPYG69JW/65978.jpg</image:loc>
      <image:title>Work - Web Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594760862419-NYE9ZAS4GTIMIQJG86K5/3655111.jpg</image:loc>
      <image:title>Work - Web Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594761190883-60J04LPUT7V0DC48CK1S/lend.jpg</image:loc>
      <image:title>Work - Web Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gromuls.com/work/otrapuse-mobile-ui-ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594289043177-83WEG2ZDAPVTZ4HVD53C/wireframing.jpg</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594292334303-I3TF2SC1FPUIN94KLUEU/Personas.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX - Personas</image:title>
      <image:caption>From creating my own profile and engaging with some of the users of otrapuse.lv, I had a chance to discover a better understanding of the users who use the web services, which helped me create 4 different personas. These personas allowed both me and the client to constantly be reminded of the people that we are designing the product for, their needs &amp; wants, as well as pain points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594290653084-DQT7M0K9LI52N9L9SHFA/flowchart.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX - Wire-framing &amp; Flow-Chart</image:title>
      <image:caption>After creating low fidelity prototype with all the features mapped out, the next step was to create a flow-chart of the user journey for all 4 personas to gasp a better understanding of the product and usability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594290787922-0K6S0OGX0369M6SG2P6G/Screenshot+2020-07-09+at+13.32.30.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX - Iterations</image:title>
      <image:caption>During the development of the prototype on InVision, interviews with otrapuse.lv stakeholders we kept developing and evolving the design concept and the design language that fits the brand message on their online platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594292372963-MWQL2Q38X1UX6COG5896/otrapuse_lv.jpg</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298507934-R6YEHGJN6J3AADLH74EB/OP-01.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298455883-ZS9ZQH7PY5CTP9PRG9JW/OP-02.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298456610-N6H2L8755HPEHENQIQ11/OP-03.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298457551-DX2UTF3MULNPJH6O80FW/OP-04.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298459732-OU3MAUPFSS2174OQOEPO/OP-05.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298460456-7XCZVBNPHDCGY5WXQQDY/OP-06.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594298460451-A6A9CW13CBDM939THLFR/OP-07.png</image:loc>
      <image:title>Work - Otrapuse.lv Mobile UI UX</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gromuls.com/work/animation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594632842347-7M8K1IID27X68M2Y5HQ0/ani.gif</image:loc>
      <image:title>Work - Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594630653490-UP0OBC9C3NAU1E5JSDP6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work - Animation - Script &amp; Storyboard</image:title>
      <image:caption>You can't make a good movie without a great script, this is why it is important to lay out the words first, before the actually production begins. Working closely with clients &amp; copywriters it is easy to find the right art direction and the voice of tone how to represent the client needs and wants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efaff34767adf6b8bcd57c8/1594631033778-Y2QH4ALUF12NIG1PYD7N/Screenshot+2020-07-13+at+12.03.23.png</image:loc>
      <image:title>Work - Animation - Design Phase</image:title>
      <image:caption>Based on the gathered research from client needs, target audience, art style, the tone of voice, the animation can begin. Here are few examples of the work that I have been involved in and how animation has had a great impact on my visual storytelling &amp; illustration skills.</image:caption>
    </image:image>
  </url>
</urlset>

